Use America Recycles Day to Tackle Tailgate Trash

For those of us in chillier parts of the country, Friday night football finds fans “huddling” on cold bleachers sipping hot chocolate to stay warm while we root for our favorite football teams.  The U.S. Environmental Protection Agency poses an even better challenge than going head-to-head with Jack Frost—they are back on track with their 2011 Game Day Challenge!

The Game Day Challenge is part of the EPA’s WasteWise program and is open to any college or university that has a football team.  The challenge is for the educational institution to select one home football night during the season to collect paper, cardboard, cans and bottles, while also collecting food for donation or composting.  In 2010, over 75 schools deflected 500,000 pounds of waste from  landfills.

Since America Recycles Day (ARD) is November 15, during the peak of football season, Keep America Beautiful  is providing tailgate toolkits for FREE to as many as 150 colleges or universities that sign up to participate.  The kits include incentive merchandise such as t-shirts, buttons, and banners with the ARD logo.  The kits also include information on how to organize a recycling collection activity.

While the Game Day Challenge only requires a recycling event to take place during one home football game, Target Marketing Group encourages colleges and universities to take the challenge to the next level by coordinating a recycling collection at EVERY home football game.  Recycling is a mindset and lifestyle choice that should not be thought of as a one-time effort.  With the combined efforts of campuses nationwide, the amount of waste that could be diverted from landfills is tremendous.  In addition, game attendees who might not currently be recyclers could have the chance to become educated on green practices that have a sustainable impact on the world in which we live.

Target Marketing Group coordinates the ARD store and can supply you with incentive materials to make your fall recycling events and ARD activities stand out.  For a chance to win FREE eco merchandise visit our ARD store, visit and sign up for your chance to win.

When the recycling results are tallied, we’ll all be shouting, Touchdown!

Make sure you are recycling at your event. This container is on sale through November 30, 2011.

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