For 54% of Americans, it takes a jolt of java to jumpstart us each morning. For the 25% of Americans who are only occasional imbibers, it’s not so critical. In terms of environmental sustainability, the average office worker uses 500 disposable cups each year in his or her mad dash to duty. Starbucks, a retailer synonymous with morning coffee, is tackling the waste issue with a relatively lofty goal—they are pushing to recycle all cups by 2015.
Exactly how many cups does Starbucks generate each year? The answer—a hefty 4 billion. While that figure may appear steep, for the recycling paper industry, it’s child’s play. Georgia-Pacific could easily recycle all the cups in just four days at its Green Bay, Wisconsin recycling mill. This means more volume is needed to make it worth the recycling effort. It will take cooperation from other retailers to make the goal attainable.
Consumers play a critical role in the process. Patrons can’t be lazy—they need to take the initiative to place trash in trash bins and cups in recycling bins AFTER pouring out any remaining fluid. Tossing a cup containing leftover fluid contaminates the recycled product, making it more difficult to market.
Consumers have grown accustomed to the eco-friendly practice of bringing their own tote bags to grocery stores and supercenters when making purchases. A similar green mindset needs to be established when visiting a retailer like Starbucks for that daily cup of Joe—B.Y.O.C.—Bring Your Own Cup! Currently, Starbucks offers 10 cents off the beverage price to those who provide their own mugs.
Target Marketing Group can help you supply your community with the ideal drinkware for any occasion—including the morning jaunt to Starbucks. Contact us for more information on our Collapsible Water Bottle, our Recycled PETE Sports Bottle, or our Insulated Travel Mug
These items are perfect for distribution at county fairs, America Recycles Day events, clean-up activities, Earth Day initiatives, business meetings and conferences, school assemblies, sports events, and a host of similar gatherings that take place in every community.
Remember, it’s not up to “someone else” to make changes to support global sustainability—it’s a process that requires cooperation from each of us. Whether you’re visiting a Starbucks or another retailer, recycle what you can when given the option. You’ll be a key player on the Green Team rather than an indifferent bystander.