Baseball, hot dogs, apple pie, and Chevrolet was the automotive maker’s catchy slogan in 1975—it was coined to help auto buyers identify with all things American, including the Chevy. As America has evolved over the decades, baseball might not be the number one sports past-time. Americans love a variety of sports, like football, auto racing, basketball, soccer, tennis, and extreme sports. Regardless of which venue is your personal favorite, there’s one thing each sport has in common—each event generates tons of waste.
To the avid sports enthusiast, a great game is all about the thrill of competition and seeing the team of choice coming out on top. From the recent NFL labor struggles, we can see behind the scenes, sports can be more about high-stake greed and loving the money more than the sport. Though the NFL has resolved its issues, the NBA is nipping at their heels with similar problems, with outcomes to be determined soon. With everyone’s favorite teams embroiled in controversy, something good is churning from the mix—there is other “green” talk going on that encompasses more than money.
The Green Sports Alliance was formed last spring in an attempt to control the impact sporting events have on the environment by implementing more sustainable practices. Currently, more than 25 sports teams and venues have joined the alliance to help with their efforts, including the Boston Red Sox, Cleveland Cavaliers, Seattle Mariners, Key Arena, and Target field, just to name a few.
What’s being accomplished? The Washington Redskins are installing solar panels in their stadium that will generate enough power during the week and for a portion of their game times. This should lower their energy usage by 15%. The National Hockey League purchased “Water Restoration Certificates” which allowed them to fully offset the water consumed in the Stanley Cup Finals. Boeing Classic ramped up golf’s contribution during their annual PGA Champions Tour, diverting over 92% of waste—including 20 tons of compost and 11 tons of commingled recyclables. The Seattle Mariners continues to recycle or compost up to 80% of the waste generated at Safeco Field, compared to 12% in 2005. For more stories and statistics on what professional sports teams and other venues are doing for the environment, visit the Green Sports Alliance’s website at: http://greensportsalliance.org.
To supply your community with all the essentials to root for their favorite local teams while encouraging sustainability, contact Target Marketing Group for pricing on recycled content sport bottles, coolers, backpacks, baseball caps, golf balls and tees www.recycledpromos.com Together, we’re making a difference.